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Showing posts from February, 2012

How to write the Question Headline?

Question headlines can get directly to the point with an apt question and the subhead/body copy can answer the question asked in the headline. The question should pique the curiosity of the reader and they should desire to find the answer to the problem.
He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever.
The ‘Question often known as the How To headline, catches attention easily when you put across what is the ‘discomfort’ the reader is facing! There you have created the most read headline.

        E.g.s How do I save time getting all the dirt out of collars? How do I make food yummy for my kids?
A subhead could be: Xyz cuts dirt with dirt magnets Yet won’t fray your collars and clothes  Just add our Kidz favourite taste maker and watch them go - Mummy it’s Yumeee
The art and science of asking questions is the source of all knowledge. -Thomas Berger
Tips for writing the Question Headline:: Be as close to the problem as possible To ensure th…