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Showing posts from December, 2011

Christmas

Here’s a Season’s greeting prompt. This prompt uses the Christmas season panorama but you use no images of Christmas.
The product - a Furniture Showroom. The layout of the ad or the fonts can express the Christmassy theme but remember – no using words or images of Santa, reindeers, tree, no crib, no silent night…no saying Happy Christmas(tough one, albeit challenging).
 Do the ad with this theme. You could make it a full-page ad.
You could Free-write (hope you‘re keeping up the good work) on the words d├ęcor, celebration, frankincense, holly, wood. 5 minutes and your time starts NOW!
Happy writing and Merry Christmas!

Stop it is a - teaser headline

Teaser headlines stop readers in their tracks! They capture attention in this fast moving capital world (fmcg)… Teaser headline could be useful especially for a launch product or any product that needs attention grabbing… The teaser headline builds up excitement in the reader through a funny word, an attention grabbing word, leaving a sentence incomplete…You could make the ad do a headstand, make it slant, huge, tiny….literally tease!
The teaser headline is like playing Russian roulette, .for if you lose the reader in the headline…he will not read the copy. So be really smart, innovative, creative and funny…Try out various alternatives before you stick to one you are sure will grab attention.
Unlike in our news, testimonial, direct, directive or other headlines, here, we do not offer the benefit in the headline, in fact we lead the reader into the copy out of sheer curiousity or excitement to know more… and they should not be disappointed.
Direct Mailers or E-mailers use Teaser headlines…

Hornblowing or mind blowing headline

The Hornblowing or Brag and Boast headline comes lowest among possible choices for headlines. However, you will find this headline in advertising more than you think Go easy on the superlatives is a common tip given by the greats but facts speak otherwise.


Look at real life – don’t we boast about something we cherish or pride -  ourselves, or  family – we do albeit mostly with a little restraint. Advertisers often go full throttle to say: Most Luxurious Very Affordable The finest wine since---Amazingly cheap .


Some famous ones from Advertising Copywriting - Phillip Ward Burton are:
Oil of Olay. Amazing. And, still ahead of time. Often imitated…never duplicated. If the product is superior and has these qualities, why shouldn't the manufacturer say it? Why hide under a bushel and couch it. Say it confidently.


However, it is better to research whether this can withstand competition slashing it with a counter ad. Avoid saying Lavish when the product is a tacky product/service. If using t…

How to write Lifestyle Headlines

The aspirations of a target segment gave birth to the Lifestyle or the aspirational Headline. Cars, fabrics, clothes, shoes, real estate,  often use this type of headline.
Every target segment has an aspirational lifestyle 
As wiki explains:* In consumer marketing, an aspirational brand (or product) means a large segment of its exposure audience wishes to own it, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to limited production quantities....
Plus, too many competitors with the same advantages or USP calls for a Lifestyle headline.  When there are too many similarities or the product is a generic one - maybe a car or a bubble gum - to differentiate you need to find a reason why and that’s when you reach for a lifestyle or aspirational headline. And, when the product is exclusive to a target segment then the lifestyle headline could be the choice headline.
Many brands use Live Life Kings…

Fiction from real life!

Today, when you read the newspapers – there’s more bad news than good, nowadays. I always think to read the NP in the afternoon but it never works. Habits are hard to change, some of them, at least. But, I did read somewhere that if you are singular about the change for ten days without a break, you could change a habit! Could you?
I just want to pose a Question here Are we getting innured by the violence and tragedies around us? Was it the reason people stand back and watch while people are being killed or have an accident? Why? Thought provoking, isn’t it Sometimes you wonder what really happened before an incident took place.
This session we will add to our creative prompt characterization.
Creative Prompt:
Write the diary of one of these real life characters and taking the essence of what you research about the character How would he think? Why does his mind work like that? What could his childhood be like? School? Did he go to college? What about his family? Does he have a job? …

Feedback on advertisingwriting

Are you having a problem in viewing advertisingwriting.blogspot.com The backdrop changes because I am not sure which one is preferred by my readers.

From www.learn2writeeasy to www.advertisingwriting is a step I took to make it easy for Advertising Copywriting and Creative Writing learners together. A wider audience means it will be easier to share and learn... This is a  free online creative writing course, so no worries there!

You could check out my portfolio on http://copyportfolio.blogspot.com/2011/06/blog-post.html

Play cat and mouse

Creative writing prompt:


Imagine two animals maybe a cat and a dog; a squirrel and a mouse are fighting for the same scraps and want to prove their right to have it. Use any excuse but something that should shut the other animal  up and cause him to slink away… meanwhile the prey has vanished….
Write this in dialogue form and make it as crazy as possible. Speak through the animal’s voice. Decide its tone of voice - is it is weak, strong, a loser - for each animal. Choose your point of view.


Bonus:You get to write both POV (points of view)!
Can you post this one? Muster up some courage - nobody is going to bite you.:) It would be great fun.