How to sell a potato as a slimming brand?

Creative Session:
Take any vegetable; be it potato, tomato, brinjal(eggplant), ladies finger… and
  • make it a brand and create a personality for it! e.g. a potato is normally viewed as a fattening veggie when it is actually good for health with vitamins, minerals potassium and others - they're good -the fat comes when they are deep fried...and when you tend to overeat.
For e.g. What if you made it a model?
Headline: The perfect model(straight line headline)

Headline: Potato with tears (visual)

(Emotional headline) And they called me Fat
After working on the Potato try other veggies maybe bitter gourd, brinjal..well the vegetable kingdom awaits!

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