Rewrite headlines

  1. Check on your collection of ads an.d rewrite the headlines
  2. Analyze every ad/hoarding/TV commercial, mailers and make notes …so you can check later the change in your attitude as you gain insight – see how your perceptions change!
  • Write down the various elements of an ad
  • Who is the Target Audience
  • Will they bite the bait??
  • Do you consider it a good ad ?
  • Does it create that desire after catching your attention and will you take the action?
  • Would you consider yourself among the  TA. It becomes easy to start off with you as the 'target audience'?
  • What are the things that motivate you?


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